Selamat Datang — Sweet traditions, baked modern.
Handcrafted with love in our modern Malay kitchen, every bottle of Crispy Pops (aka Layang Layang) is made to order for guaranteed freshness in every bite. Based in Punggol, we are a home bakery lovingly run by a mother-and-daughter duo.
Halal ingredients
Same-day delivery
Made fresh
Tradisi & Rasa — crafted with care
By Ita’s is a celebration of flavour — where heritage meets modern baking to craft treats that feel nostalgic yet refined.
Each bite carrying the warmth of childhood memories.
Small-batchNo artificial flavoursLocal ingredients
Crispy Pops — Shop All Flavours
Scroll or tap the arrows to browse. Each jar is freshly made and delivered across SG.
SGD15Sugar Dust (Original)
Lightly sweet, ultra-crispy. The classic everyone loves.
SGD18Hot & Spicy
Fiery kick with balanced heat—bold and addictive.
SGD18Sour Cream
Tangy, creamy seasoning that keeps you reaching for more.
SGD18Black Pepper
Aromatic pepper warmth—simple, satisfying, underrated.
Raya Bundle — Save 15%
Mix any 3 flavours for family gatherings. Flavor-packed, beautifully boxed.
Free ribbon wrap
Limited seasonal flavorsWhat our customers say
- AisyahFood Blogger
The ondeh-ondeh is perfection—soft, fragrant, and that gula Melaka burst is everything!
- HafizEvent Planner
Beautiful presentation and timely delivery. Our corporate guests were impressed!
- NurulHome Baker
The pandan cake is moist and aromatic—reminds me of my nenek’s recipe with a modern twist.
Get in touch
Drop us a quick text over on WhatsApp or Instagram to place your order.
Questions, custom orders, or corporate enquiries? We’d love to help.
